CONSCIENCE

- (noun) - the inner sense of what is right or wrong in one's conduct or motives, impelling one toward right action.

- source: Dictionary.com

I have spent more money than I'm willing to admit on figuring out how to be successful with Internet Marketing. Here I will show you what has honestly worked for me.

Read my "Internet Marketing With A Conscience" Manifesto

As you may know, Ebay decided to do a total re-vamp of their commission structure this fall.  They are now rewarding affiliates via a pay-per-click pricing model based on the quality of the traffic you send to Ebay.  If you are new to EPN then this new model started for you in September, existing affiliates will start in October.

Basically, it boils down to this…you have to send good, quality, targeted traffic to Ebay.  You will get higher pay-outs if your site visitors purchase the item you recommended right away (or put a bid in on it).  The old model that many affiliates followed of just sending any and all random traffic to Ebay will no longer fly.

On your EPN affiliate site you can see samples of what your commissions would look like for August and September of this year.  This is especially helpful in choosing which current campaigns to beef up.  I must say that I am ABSOLUETLY THRILLED at what my earnings will be under the new model.  For the month of August, my sample QCP column shows a 228% increase in earnings as compared with the old model !!  And August was actually one of my lower months for clicks/earnings – I chalk that up to August just being one of the slower sales months in general – many Ebay sellers even take all/part of the month off because they know it is one of the slowest sales months.  For September so far, I have a 318% increase in earnings!

That is one heck of a raise!  Sure beats the 3% “cost of living” raise that most folks don’t even get in their j-o-b paycheck.

Anyways, I wish that I didn’t have to wait until October for the changes to take effect.  They’re keeping the same timeline for pay outs, so that first affiliate check/deposit for the new amount will not arrive until the end of November!  That’s a long time to wait…but I am SOOO looking forward to it.

I know there are a lot of Ebay affiliates out there that aren’t thrilled with the QCP model.  I’ve read things like “google adsense will pay me 50 cents a click, so why in the world would I stick with EPN”.  That makes me wonder what kind of sites do they have up?  My average EPC in the QCP sample report for August was 60 cents and I had several days of EPC’s over $1.00 !  To me that is pretty darn cool.

And the even coolest part is that the overwhelming majority of my EPN sites are just basic, bare bones, haven’t done a whole heck of a lot with ‘em – sites.  And several of the sites don’t even promote high ticket items.  But what they ARE doing is bringing Ebay quality, targeted traffic.  My focus for the next several weeks is to beef up all of those sites – add more and better content, write articles to drive traffic…etc.  and keep shooting for those $1.00+ clicks!

I remember “back-in-the-day” (early 2000’s LOL) when people where making money hand-over-fist by buying and selling domain names.  I’ve always been REALLY bummed that I didn’t get in on that – I missed the boat.  I even knew of a friend of a friend who started a small internet company, sold it within a few years and went on to purchase several acres and build his dream home and happily “retire” and he was just BARELY out of college! With this new Quality Click Pricing model at Ebay I finally feel as though I’m positioned in the right spot to truly benefit from it tremendously.

How do you feel about the new QCP at Ebay?

It has been almost a full month since I last blogged here!  eeks!

One of the cardinal rules of having a blog is to post to it consistently (once a day, once a week…etc.).

Even though I haven’t posted anything in a while, I have no shortage of posts that I want to publish here.  Every day I learn more and more about internet marketing and every day I am applying what I learn to various projects that I have going.

One thing I want to make sure I do on this blog is share with you internet marketing strategies that have truly worked for me – and also tell you about ones that I wasn’t as successful with.

In the past month I have been diving into many strategies and implementing them on a few sites.  I have worked hard to stay focused on one project at a time and that has increased my success a lot.

In the coming days/weeks I will be posting about the Ebay Partner Network (EPN) and the changes that are occurring, building tiny niche sites, article marketing and, of course, using public domain content.

So stay tuned…

My First product is in the works…

I have created products before – ones that I am currently making money off of.  But THIS particular new product I am working on is my first “How to make money” product.  You see, I’ve been doing it myself for a while now and would like to show you one of the things that has worked for me.

It involves using the Public Domain – a topic near and dear to my heart.  Stay tuned, I’ll be sharing more details shortly.

Be the first to know all the details by signing up for my newsletter:

What to do with unused URLs

I’m doing some spring cleaning in the middle of summer :)

Over the past couple of years I have acquired numerous URLs – I don’t even know just how many there are.  I’d get a “GREAT” idea and then purchase a domain name to use “some day”.  Often times these “great ideas” fizzled before I even started them.

In an effort to rid my life of stuff that doesn’t suit me any longer, I will be getting rid of these particular sites.

If the site doesn’t currently provide good valuable unique content to visitors I will no longer be holding on to it.  I’m going to take a look at each one and see if the topic of the site is one that I want to continue with.  If I want to keep it (because I truly like the topic), but the content isn’t up to snuff, I’ll add it to my “future projects” list :)   And I’ll give myself a time limit to work on any sites I’m sprucing up – if I don’t do anything with them by the end of 2009, they’re GONE! If I don’t want to be bothered with it…it’ll go much sooner.

Now the question becomes….just what do I do with those domains that I no longer want?  Here are what I see as my options:

  • just sell the URL itself
    • this is probably the easiest of the options, but also potentially the least profitable so I’ll have to weigh the pros/cons
  • build the site up to something useful and then sell the entire site
    • looks great on paper :)   but I don’t know if I want to be bothered.  I’d rather focus my energies on the sites that REALLY peak my interest (like this one :)
    • I don’t know the first thing about selling a site, let alone how to transfer one.  I know I could learn how to do this – but do I really want to spend the time doing it?
  • just keep ‘em hanging around until the registration expires.
    • I’ll have to make sure that none of them are on auto-renewal
    • THIS one is actually the simplest option – but definitely ZERO profit.
  • I just had a wacky idea – I could give the URLs away to folks who visit my site
    • This could be interesting.  I could give away 1 or 2 each month to people who subscribe to my newsletter.
    • Will anyone actually want them is the question.
    • Perhaps they’ll be good for people first starting out on the internet – it would be a site they can practice on.

Do you have any other nifty ideas for what I should do with them?

Creating Your Own UNIQUE Product

I’ve always heard that if you want to truly make money on the internet you should have your OWN product.  That is SO true.  Re-hashing the same ‘ol thing can bring in money – but having your OWN UNIQUE product that truly adds value to your niche can be virtually priceless.

I finally got this through my thick skull and have been mulling over the idea in my head for a while now.

BUT just WHAT could I – lil o’ me – create that someone would find useful?  That someone would just HAVE to HAVE?

What I finally did was:

  • I made a conscious effort to become an “expert” of sorts on my chosen niche.
  • My chosen niche is something that I TRULY enjoy learning about and helping others with.
  • I found a unique twist on the niche that other marketers in this niche usually gloss over.
  • I found a way to share my enthusiasm and talents in this niche with others.

Of course you need to do all of the usual preliminary work before you set out to create your masterpiece:

  • Research the #’s, the stats, the hits…etc. (I personally HATE this part – but without it I’d might as well go back to a regular J-O-B)
  • Look at your competition – who are they, what are they selling, is their product selling?
  • IS there a market for your potential product in your chosen niche?  (translated:  are there actually real live humans out there in cyber-space who would be interested in your product?)

Then, the next steps:

  • What can YOU do better than your competition does?  (I L-O-V-E this part !!!)
  • If needed, do some testing to see if your product will drum up some interest.
  • GO ON….CREATE YOUR MASTERPIECE!

One HUGE mistake many internet marketers make is using PLR content as is, un-edited, straight out-of-the box so to speak.  If one of your main goals is to provide valuable, unique content to your visitors and the world wide web, then you are doing everyone a disservice by just regurgitating the same ol’ PLR content that everyone and their brother is using.

For those of you who may not know, PLR stands for Private Label Rights. These rights usually give you permission to use content however you choose including editing it, adding your name as author and changing the title. So, in a lot of ways, PLR content is a lot like Public Domain.

However, in my opinion, a lot of PLR content is just (excuse the language) – CRAP! It was written to just churn something out very quickly. This is how it differs from much of what is in the Public Domain. Public Domain works (older stuff published prior to 1963 – I’m not talking about the new “donated to the Public Domain” stuff). Most Public Domain items are things that were actually published in a real book, magazine or newspaper format. These items are almost always high quality as they had to actually go through a publisher to be put into print. PLR content does not have stringent checks and balances.

One huge mistake that people make with PLR content is that they use it as-is without editing it in any fashion. So much for “unique content”. Lord help you if you just pick up some un-edited PLR content and slap it up on your web site or blog. The google “duplicate content” police will kindly let you know that your site sucks by dropping your rankings. What the search engines – and humans too (remember them, that’s who you should actually be writing for) – that’s what they like.

Let’s take an example. Somewhere here I have some PLR content saved on my hard drive…let me go dig one up. Ok, here is a snippet from the PLR article:

The Best Applicatoins For The iPhone

One of the best features about the iPhone is how you can add additional applications to the phone, depending on your specific needs. If you are a business professional who needs help organizing your life, than you will love the productivity applications you can download onto your iPhone. However, if you are a simple iPhone user, who just wants to be better connected to the world around you, than there are many applications that you can choose from. One of the most popular applications for the iPhone is the WeatherBug application.

Now…I especially get a kick out of this one because “Applicatoins” is spelled wrong!

So I did a google search just on the mis-spelled title “The Best Applicatoins For The iPhone” (in quotes) and I got back:

Results 110 of about 2,080 for “The Best Applicatoins For The iPhone”.

2,080 people have re-used this article, WITH the misspelling in the title – obviously they didn’t bother to edit it all.

Adding true value to the world wide web does not involve passing around the same worn-out content. For the love of God, at least pay $5 to have the article re-written!

Focus on ONE Thing at a Time

NOTE:  This is from a forum post I did at my favorite “internet haunt”  www.MySilentTeam.com

For at least the last 10 years I’ve chased one shiny object after another – I have soooo many great ideas, and an almost equal amount of half-completed great projects.

I sat down the other day and REALLY thought about what it was I wanted to accomplish and which unfinished project would get me towards my goal.
For me, it was to focus on one half-done, poorly designed web site that has been bringing in spurts of affiliate income for the last 6 months.
I wrote on a sticky note that I wanted to focus on this site only and do whatever I could to build it up, gain more traffic and increase income.

I keep that sticky note where I can always see it and so far I’ve spent the last 4 days focused on only ONE project! If any other good ideas or opportunities tempt me, I jot them down in a notebook and return to my original task.

In these last 4 days I have made GREAT strides with the one project/web site I am focused on. Focusing on one thing at a time is REALLY really really a good thing :)

Figure out which “opportunity” you believe you can see the quickest results from, set a timeline and goals….and then nose to the grind stone until your end date.

Then rinse and repeat with one of the other “opportunities”.

NOTE:  This is from a forum post I did at my favorite “internet haunt”  www.MySilentTeam.com

My Self-Imposed Lay-off

Yes, I know, who in the world would CHOOSE to lay themselves off?  Apparently – ME!

I’ve known for a long time that what I wanted to do was make money online.  Specifically, I was in search of my FREEDOM.

Freedom to:

  • let my day flow the way I see fit
  • choose to work on things that I find truly fulfilling
  • share myself and my ideas with others in an attempt to make this world a better place
  • spend more time with family and friends
  • work outside on sunny days
  • not trade dollars for hours
  • not have to play “dress up” every day (ie. “business casual” – WTH IS that anyway !?!?)
  • wake up every morning filled with enthusiasm for the day ahead

This freedom is something I had been longing for over the past 10+ years.  The twinge would come and go.  I’d be all psyched up about the idea of being an internet entrepreneur, then inevitably I would fall back into “reality” and become a lemming again (and that “reality* is a bunch of baloney by the way).  I guess perhaps I was lacking the self-confidence to REALLY go for it.  It is tough when you are surrounded by people who, when you mention your aspiration to be an internet entrepreneur, they smile at you with a “well, isn’t that nice” and think you’re full of it.

Sure, I found folks online who share my vision.  And Thank God for them!  At least I had found some people who didn’t think I was nuts!  So I spent years reading about Internet Marketing, trying this and that, learning all that I could and every once in a while I would take a leap forward.

This is where I learned just how powerful focusing on what you truly want can be.

A few months ago I couldn’t take the 9-to-5 J-O-B anymore.  I had just had it.  It was killing me to sit in a cube for 8 hours a day and commute 2 hours.  This was NOT how I wanted to spend my time on this journey through life.  I didn’t want to get to the end (when that would be we never know) and have regrets – would have, could have, should have.

There were number of weird coincidences that all came to a head earlier this year and facilitated my leaving the J-O-B.  It was as if I was being pushed in a certain direction – one that I was both scared and excited to go in.  I call it “The Path Less Taken” (ala Robert Frost).

And quite honestly, it hasn’t been all roses – I’ve gotten stuck with thorns, some dug very deep.  But I have grown and learned SO much both about Internet Marketing AND myself.  And the wounds have healed :) In recent months I’ve figured out how to successfully meld the two so that my Internet Marketing endeavors become a reflection of ME instead of just the same ‘ol re-hashed stuff a lot of folks do.

If you attempt to truly know yourself and use that as a guideline for what you do online then the sky is the limit!

Two people who have been the biggest inspiration to me are Jim Cockrum and John Thornhill.  The overwhelming MAJORITY of the information that these two share with people is wonderful.  Of course there are always some things that I perosnally filter out – stuff that just isn’t for me – but that doesn’t mean that it won’t resonate with someone else.

Both Jim and John share gobs of free information online that can help you proceed down the “Path Less Taken”.

Check them out here:  www.JimCockrum.com and  here:  www.PlanetSMSblog.com

Enjoy!

Just Keep Swimming…

This brings a smile to my face.  Whenever I’m feeling overwhelmed with all that I want to accomplish, I think of this.

Dory (Ellen) from Finding Nemo…

My name in lights

As you may no from previous posts, I just put up this site recently.

I had been real apprehensive about doing this, but now that it is up – I really like it.  And this theme I chose puts my name in REALLY BIG letters (in case you didn’t notice…lol).  I feel like I have my name up on a movie marque :)   Who knows…maybe it will be someday.  I don’t have any aspirations to be an actress – but – I wouldn’t mind speaking at some conferences – or *gasp* putting together my OWN conference in the future.

Well, there it is, I put it out there – I could inspire others to do Internet Marketing With a Conscience :)   Wouldn’t that be a nice addition to a conference focused on Internet Marketing?  I definitely think so.  If you do to….feel free to Contact Me about speaking with your group, or perhaps doing a few “guest posts” on your blog.

Just had another thought….wouldn’t it be neat to find a web site that made putting your name “in lights” easy to do?  Kinda like using Photoshop to put your kid’s picture on a box of Wheaties or your friend’s picture on the cover of Time magazine.  I know I “could” sit down and fiddle with Photoshop, get some public domain picture of a movie marque and alter it to put my name on it – but that’s not how I want to spend my time right now.  If you know of a easy-as-pie, point and click, no special talent needed way to do this…please let me know :)

Ok – enough of the ego stuff.  I seriously am working hard on squelching that a bit.  It’s having the opportunity to share with people my message that is much more important than getting the ego boost….and MUCH more rewarding too.

On a slightly (very slight) related thing…check out this site www.icanhascheezburger.com for some laughs.  Folks upload pictures and add funny captions to them – but watch out! This site can suck you in for quite a while if you let it.

Enjoy!

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