One HUGE mistake many internet marketers make is using PLR content as is, un-edited, straight out-of-the box so to speak.  If one of your main goals is to provide valuable, unique content to your visitors and the world wide web, then you are doing everyone a disservice by just regurgitating the same ol’ PLR content that everyone and their brother is using.

For those of you who may not know, PLR stands for Private Label Rights. These rights usually give you permission to use content however you choose including editing it, adding your name as author and changing the title. So, in a lot of ways, PLR content is a lot like Public Domain.

However, in my opinion, a lot of PLR content is just (excuse the language) – CRAP! It was written to just churn something out very quickly. This is how it differs from much of what is in the Public Domain. Public Domain works (older stuff published prior to 1963 – I’m not talking about the new “donated to the Public Domain” stuff). Most Public Domain items are things that were actually published in a real book, magazine or newspaper format. These items are almost always high quality as they had to actually go through a publisher to be put into print. PLR content does not have stringent checks and balances.

One huge mistake that people make with PLR content is that they use it as-is without editing it in any fashion. So much for “unique content”. Lord help you if you just pick up some un-edited PLR content and slap it up on your web site or blog. The google “duplicate content” police will kindly let you know that your site sucks by dropping your rankings. What the search engines – and humans too (remember them, that’s who you should actually be writing for) – that’s what they like.

Let’s take an example. Somewhere here I have some PLR content saved on my hard drive…let me go dig one up. Ok, here is a snippet from the PLR article:

The Best Applicatoins For The iPhone

One of the best features about the iPhone is how you can add additional applications to the phone, depending on your specific needs. If you are a business professional who needs help organizing your life, than you will love the productivity applications you can download onto your iPhone. However, if you are a simple iPhone user, who just wants to be better connected to the world around you, than there are many applications that you can choose from. One of the most popular applications for the iPhone is the WeatherBug application.

Now…I especially get a kick out of this one because “Applicatoins” is spelled wrong!

So I did a google search just on the mis-spelled title “The Best Applicatoins For The iPhone” (in quotes) and I got back:

Results 1 – 10 of about 2,080 for “The Best Applicatoins For The iPhone”.

2,080 people have re-used this article, WITH the misspelling in the title – obviously they didn’t bother to edit it all.

Adding true value to the world wide web does not involve passing around the same worn-out content. For the love of God, at least pay $5 to have the article re-written!

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Filed under: PLR

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