I’ve always heard that if you want to truly make money on the internet you should have your OWN product.  That is SO true.  Re-hashing the same ‘ol thing can bring in money – but having your OWN UNIQUE product that truly adds value to your niche can be virtually priceless.

I finally got this through my thick skull and have been mulling over the idea in my head for a while now.

BUT just WHAT could I – lil o’ me – create that someone would find useful?  That someone would just HAVE to HAVE?

What I finally did was:

  • I made a conscious effort to become an “expert” of sorts on my chosen niche.
  • My chosen niche is something that I TRULY enjoy learning about and helping others with.
  • I found a unique twist on the niche that other marketers in this niche usually gloss over.
  • I found a way to share my enthusiasm and talents in this niche with others.

Of course you need to do all of the usual preliminary work before you set out to create your masterpiece:

  • Research the #’s, the stats, the hits…etc. (I personally HATE this part – but without it I’d might as well go back to a regular J-O-B)
  • Look at your competition – who are they, what are they selling, is their product selling?
  • IS there a market for your potential product in your chosen niche?  (translated:  are there actually real live humans out there in cyber-space who would be interested in your product?)

Then, the next steps:

  • What can YOU do better than your competition does?  (I L-O-V-E this part !!!)
  • If needed, do some testing to see if your product will drum up some interest.
  • GO ON….CREATE YOUR MASTERPIECE!

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